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Digital Transformation Strategy: Factors Influencing Digital Adoption Among SME Employees in Aruba
Hermans, Ulrich
Hermans, Ulrich
Promotor / Advisor
Keyword
Digital transformation
Aruba
SMEs
Unified Theory of Acceptance and Use of Technology (UTAUT)
employee attributes
employee perceptions
behavioral intention
Aruba
SMEs
Unified Theory of Acceptance and Use of Technology (UTAUT)
employee attributes
employee perceptions
behavioral intention
Location research
Aruba
Date
2024-11-19
License
Attribution 4.0 International
Publisher
University of Aruba
Language
en
ISSN
ISBN
Citations
Altmetric:
Research Projects
Organizational Units
Journal Issue
Abstract
Digital transformation represents a critical evolution in how organizations operate, particularly in small and medium-sized enterprises (SMEs) that form the backbone of Aruba's economy. This study explores the factors influencing employees' intention to adopt digital transformation initiatives within SMEs in Aruba, utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) and its modified frameworks. The research examines critical variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, innovative work behavior, and attitudes towards technology. It also assesses the moderating role of prior experience and provides insights into the demographic variables, including age, gender, education, industry, and tenure. Through a quantitative research design, data was collected from SME employees across diverse sectors in Aruba. The findings reveal that employee perceptions and attributes significantly influence behavioral intention, with performance expectancy and effort expectancy emerging as pivotal determinants while innovative work behavior and facilitating conditions also play critical roles. The study provides actionable insights for organizational leaders, emphasizing the need for tailored strategies to align technological advancements with employee readiness and support mechanisms. These insights are particularly vital for SMEs aiming to enhance resilience and competitiveness in a rapidly digitizing global economy. The research contributes to the broader understanding of digital transformation adoption, offering a contextualized perspective unique to small island economies.
Citation
Hermans, U. (November 19, 2024). Digital Transformation Strategy: Factors Influencing Digital Adoption Among SME Employees in Aruba. [Bachelor thesis. University of Aruba.]