Arrindell, Francesca2025-09-302025-09-302025-09-11Arrindell, F. (11-09-2025). Exploring Aruban Visual Art Studios: Revealing Innovative Characteristics and Possible Strategies in Organizational Culture for the Creative Industry. Bachelor thesis. University of Aruba.https://hdl.handle.net/20.500.14473/1659The creative industries involve the creation, production, and distribution of goods and services, with creativity and intellectual capital as their primary inputs (United Nations Conference on Trade and Development [UNCTAD], 2022). Given the central role of creativity and knowledge in these industries, Hervas-Oliver et al. (2014) emphasize that an innovative organizational culture aims to produce and maximize new ideas within a specific timeframe (as cited in Li & Liu, 2022). Building on this understanding, this qualitative research sought to provide insight into the organizational culture that fosters innovation within visual art studios in the Aruban creative industry. To achieve this, the study explored the key characteristics of innovation within organizational culture and identified their strengths, weaknesses, opportunities, and threats to develop strategies and recommendations. The findings revealed that while visual art studios face operational and resource-related challenges, significant opportunities exist to strengthen the creative industry through strategic collaboration and increased support from stakeholders.enAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/Visual Art StudioOrganizational cultureCreative industryInnovationSWOT analysisTOWS analysisBachelor dissertation