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SWOT Analysis of the public bus transportation Arubus N.V
Henriquez, Juelaima L.
Henriquez, Juelaima L.
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Keyword
Public bus transportation
SWOT analysis
Arubus N.V.
SWOT analysis
Arubus N.V.
Location research
Date
2023
Language
English
ISSN
ISBN
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Abstract
Public bus transportation is a public service to the community where all people could place their trust to reach their goal of the day, which could be work or other daily routines. This exploratory research investigates the strengths, weaknesses, opportunities, and threats (risks) of the public bus transportation in Arubus N.V. in Aruba. In addition, possible strategies which could contribute to an inclusive and sustainable bus transportation are also analyzed. The main research question of this study is: What are the strengths, weaknesses, opportunities, and threats to the public bus transportation provided by Arubus N.V., and which possible strategies could contribute to this public bus transportation being more sustainable and inclusive? This exploratory research is based on a qualitative methods approach, which utilizes purposive sampling to select the participants. The tool to gather the data was semi-structured interviews; in total, thirteen participants (service providers, clients, and non-clients) were interviewed, and the data was analyzed through thematic analysis. The results indicate that Arubus N.V.'s strengths are being a public service, its comfortability, and affordability. Its opportunities are within the topics of safety, regulations, technology, resources, inclusiveness, routes and
infrastructure, renewal agreement with the government, and personnel. Arubus N.V. weaknesses are resources, operational and technological challenges, equitability, sustainability, work environment, and infrastructure. The threats for Arubus N.V. are private cars, private operators and the government. Recommended strategies are in the area of improving affordability and equitability, increased resources, customer friendliness, and control of the number of personal cars on the road by regulations.
Citation
Henriquez, J.J. (2023). SWOT Analysis of the public bus transportation Arubus N.V. Bachelor dissertation. University of Aruba. 82 pp.
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Publisher
University of Aruba
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URI
https://hdl.handle.net/20.500.14473/911