Franken, Saskia
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Lecturer and Researcher
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Last updated April 28, 2025
Introduction
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Saskia is an Aruban researcher and educator. Her interests span health-related behavior, peer influence, health promotion, marketing, branding, and consumer behavior.
These interests are shaped by her external PhD candidate trajectory at the Erasmus School of Social and Behavioural Sciences at Erasmus University Rotterdam, located in the Netherlands; her position as a Marketing lecturer at the Faculty of Accounting, Finance, and Marketing at the University of Aruba; and her educational background consisting of a Master of Science in Business Administration with a specialization in Marketing, and a Bachelor of Business and Management in Marketing with a focus on International Management.
Saskia’s current research project focuses on using children’s peer influence within social networks at schools to promote water drinking behaviors.